Planning: Creative Brief for a digipak

Digipak: Creative Brief

  Creative Brief for Magazine advert

Creative Brief
Oasis Academy Hadley
 South St, Enfield
 EN3 4PX
www.oasisacademyhadley.org
020 8804 6946
                                  

Date: 8th December 2014                                                             Album Title: Lost in Paradise       
Project Manager: Ken Nguyen, Abdullah Miah,                           Release date: 1st February 2015                                Rex Okere
Dept: Super Innovative print ads

Product Overview
Who are they?
Nicole Hastings and The kulture Kid are two upcoming artist who have proved to be the upcoming greats in the music industry. With their debuting album Lost in paradise on the 1st of February 2015 will show the world their American roots and their soul and R&B style of music from the release of their debuting album.
The Magazine advert Concept
What is it?
The magazine advert is important for us as we need publicity for our artist which we have signed on our music label they need as much expose to the audience where they can build a connection with the artists and the artist can build a connection with the artist to. Also it allows the audience to now about our artist’s music album before it is released.
Why are we doing it?
We are producing to a high standard advert to produce magazine advert which will be very successful for promoting our album and our artist to make it a big success and attract the audience towards our album.



Comparable products:

Release Date: April 30, 2013
        Sells in first week: sold 1,000 copies and landed at No. 63 on Billboard's Top R&B/Hip-Hop Albums chart.







Release Date: September 30, 2013
Sells in first week: sold 139,000 units   






Release Date: December 6, 2013
Sells in first week: sold 10,244 copies



Consumer:
Primary
Male and Females
Age 17-35
C2 D E
What Reaction we want?:
We want the consumers to feel a connection and feel that they can relate to the artist. The visual appeal to the audience will allow the audience to buy and listen to our album.
How will we know it worked?:
The way in which we will know if the music album is a success is through our sales figures of our albums this will give us the best indication weather our album was a success or not.
Target of sales: 20,000 albums
Key Launch Dates:
1st of February 2015
Album sleeve:
Description: The album allows the artist to connect with the audience emotionally which will lead to the audience buying and listening to the album that our artist has released.
Deadlines: 5th of February2015
Objective: Producing a magazine print that the audience can relate to and be inspired to beat their everyday life problems.
Proposition: To form a wider target audience for our genre of music which is been promoted in our album and then make a name for our record label which will lead to financial and publicity benefits.
Tone of voice/Brand image/Positioning: Aimed at a target audience which can relate to our song and lyrics within the song.
Restrictions/Limitations (mandatories): The only restrictions are to provide the artist name, album image, release date, the album title, information about the title, where it is available to purchase and the record label logo.
Production specs: One magazine advert poster
Creative edge spectrum: We want our magazine to be original and creative which make it stand out from others.
Budget: TBC