Planning: Editing

Editing

There are different editing techniques that will be used for our final idea. We as a group have decided to use some of the techniques and these are the following techniques we will be using:

Jump Cut: Jump cut will be used in our video to help emphasis the transformation of our male character artist. This editing technique also helps to represent our theme in the music video which is imagination. The music video that influenced us to make this choice was the music video of Chance the rapper's song Juice. The reason is because lots of jump cuts were used to enhance the feelings he was showing in the video.

Shot reverse shot: This is another technique we are going to use in our music video to enhance the relationship our male character has with his dream girl who is his imagination. The music video that influenced us to make this decision was the music video of cashmere cat's track 'Wedding bells'. In the music video a sexual and loving relationship is taken place between the male and female character in the music video, shot reverse shot was used to help enhance this relationship. This is the similar thing we are going to do in our music video.

Slow editing: This is another editing technique that we plan to use in our music video. The reason being is to build up the tension of the male artist and character losing his dream girl, in other words his imagination. Slow editing, will be mainly be used to build and portray the action between the male character and his imagination. The video that influenced our decision was 'The weeknd's music video of the King of the fall.

Conclusion:

From this post we as a group have seen how different edits in music video look and it has helped us decide which editing shots to use in our music video.