Research: Generic conventions and analysing digipaks

Generic conventions and analysing digipak

Purpose:

The purpose of a digipak is to advertise and to create a publicity buzz for the release of our album and this is used to create a sense of relationship between both the artist and the audience.

Conventions of digipaks:

• The conventions of a digipak is to have star image which the audience can recognise
• To have a barcode on the digipak
• To have an advisory label on the digipak if it has inappropriate content in it
• The tracklist must be on the digipak and present on the digipak
• Company information has to be present on the Digipak
• Production logo has to be present on the digipak as it is a legal requirement as the audience have to see who has produced the digipak
• album name
• artist name



Analysis of two similar videos: 

 



 

How has this helped?;

 

This has helped our group as we now have an idea off existing digipaks for our genre and how can we make our digipak conventional to our genre and make it appeal to our audience. It has helped us make key decisions such as what type of typography we should use and the colour scheme of our digipak which will be suitable for our digipak.