Research: Subcultures and music videos

Subcultures and music videos



What are subcultures?

Subculture is when a group of people came together and formed an identity because of they share similar views, values and beliefs. People live and die by their culture an their cultural belief.  For example Goths they have their own beliefs and values which is easily identified and associated with Goths.

Subcultures:

• Hippies 

Hippies is a subculture where they travel in groups and they live a very simple lifestyle

• Skinheads

This is a culture which is fast deteriorating as people now don't want to seen as a skinheads as it shows their racial hatred towards other races

• Nerds

 Nerds is another subculture

• Bikers

Bikers are another subculture where it is made up of an older generation o people in their 50's and 60's where it is all about the leather jackets and their bikes

• Queers

• Goths

Goths are another subculture where they are very easy to identify and they are very loyal to their groups

• Emos 

Emos are another subculture

How are subcultures evident in music music: 

Subculture are evident in music videos however the subcultures in music videos are not mainstream as the audience are very loyal and small as it is a small culture and only he loyals follow the subculture music videos.

These are examples of the subcultures that exist and are available in the music video. As long as there are subculture in the world there will always be music videos made for them however some subcultures don't have music videos as the subcultures are no longer existing in  the music world or in society and some subcultures can be controversial to society.

McCracken:

The post modern world is full of diversity. If we look at the array of values and ideologies therefore we cant say all subcultures come from one culture. Subculture is a religion of mainstream.

Hebdige:

Although some people say that subculture appear to be different deep down they are the same. Subcultural are little cultures as they are doing the same thing as resistance.
Hebdige also states that the audiences are more active than passive and it id not true in the way in which the audience is made out too be passive. Many groups are involved in protests and resistance against the mainstream. People can resit the mainstream culture and from this resistance they become subcultures.


How does the industry now target audiences?

• 1950- Rock and rollers, Beatniks and Teady boys

• 1960 rude boys, mods, hippies and bikers

• 1970 Skinheads, soul boys glam rockers 

How does industry now target audiences:

Industries such as the X factor have created a change in the music industry where before everyone was the same and there was not much choice for the audience but now there is so much choice for the audience in the music industry. Also there has come the time where artist are told to be different and unique and industries look for different artist who they can market successfully and they will be a hit as they are different. 

James Arther is an example of the diversity of artist that are in the music industry as James Arthur was unique and different from other artist this is why he could be a success in the industry.

 

Current day music in relation to Hebdige:

• Different people have different choices in the music industry as some people like the music and some may not the audience have different opinions and taste in music videos

•  Cultural and social backgrounds can influence people in how they interpret music videos

• Big industries are now trying to make products which will appeal to the subculture where Hebdige says that the audience are more active than passive

Current day music in relation to Dyer's star theory:

• Today stars have their own cultural beliefs and ideologies

• Stars and artist will distribute their ideology to the world and their fans where the fans will believe in it and follow like their star

• Stars are a big influence on the people as people copy their lifestyle, fashion, hair styles and their beliefs and many more

Conclusion:

In my music video i would not use any subcultures in my music videos as my music video will be mainstream and in mainstream music videos there are not any subcultures shown in the music video only if it is a niche audience music video.