Research: Dyer's Star Theory

Dyer's Star Theory

What is Star Theory:

Dyers star is image a theory which states that the star is not a real person but it is an image that is created which the star follows which is used for promotion, in magazines, red carpet events, in music video or even in film and in many other situations.

Richard Dyer:

Richard Dyer is an English academic who is a specialist in film studies. Also what Dyer said was the following:

• "Star image is coherent, that it is incomplete and open"
• "The star must be simultaneously be ordinary and extraordinary for the consumer"
• "The star must be simultaneously be present and absent for the consumer"

Performer and Pop star:

The distinction be made between these who are simply known for performing pop music and those who are known for being pop stars.

Performer- Pop performers is a star which only preforms in the music video purely for the entertainment of the audience where they are known for their performance rather than their star image or singing.

Pop star- A pop star has the lasting significance and has bran awareness amongst a wider market over a period of time.

Four elements recognising a star:

• Stars and construction

A star needs to have a unique selling point if the artist does not have one one is made for them which is called an artificial image.

Examples of this artificial image creation is shows such as X Factor. Where the show looks for stars and they look for people they can make into stars and brand them.

 These singing competition shows are an example of constructing a star image for people where they are now concentrating on how they can use someone as a selling point rather than their voice it is becoming less important if the person can sing it is about if they can atleast sing and give them a image where they can make money out of them by construction an image for them.

One direction are an example of star construction as they auditioned at X Factor and they were not strong singers individually and their potential as a group was seen and they were put into a group and their image of a group boy band was created and now they are very successful and this has allowed Simon Cowell to make a lot of money out of one direction through his vision in giving them an star image.

Now look at one direction as their star image has been constructed they are appealing to their chosen target audience and their image of teenagers/ young men is clearly shown as they have grown into their artificial start image.

Leona Lewis is another example of star image construction as she came into X factor with a great voice and potential and they saw this. She was shy at first and they had to construct her an image as she had so much potential to be a star.








The change in image is clear now as she is more confident and now a star in the music industry with her artificial star image which she was given.

• Industry and audience 

Stars are manufactured to making money and pop stars are quite clearly the product of their record company and they must be sold.

Beyonce is an example of the impact that she has on her record company as she is a the top of the industry she is the queen of pop. Her albums sell quickly and she is her own product as her name is so big people just buy her albums due to the fact that its beyonces

• Ideology and Culture

Artist need to have their own moral values and cultural values and promote their own views. Also the artist needs to be popular on social media sites and establish their own music.

Rihanna is an example of an artist who promotes her own view to the audience which can be controversial at time and she is very popular on social media sites where she gives messages of her latest albums and concerts.

• Character and personality

The stars provide audiences with the focus for the ideas of what people are supposed to like.

Control artists brand and star image:

Artists brands have a massive impact on their star image as they are known for their branding when they have reached the top in their industry it is the brand name that they are known for.

Conclusion:

I will use star theory in my music video to further enhance my star image in my music video as to have a star image in the music video is most important. Also i will use my star image in a magazine and poster to promote the music videos and to grab the attention of the releasing of the music video.