Research History of Music video

History of Music Video

Music videos:

The music industry has vastly changed over the years and the music videos have taken off as they have massively changed from traditional music video. As once music videos were short films and a music was low budget now music videos are high budgeted and they are much shorter in length than before. Music videos appeal to everyone now as the audience demand to see a music video and now artist compete with each other in who can have the best music video and satisfy their audience best. Today music videos are used purely for promotional purposes and creating a buzz behind the artist music video. In addition the impact that the music video has is that the music video can be educational or inspirational to the audience, also it could be a controversial video which will damage the artists reputation.

Music history Timeline:

http://www.theguardian.com/music/interactive/2011/jun/11/history-modern-music-timeline

This website shows the full history of music videos with the dates and a brief description of the dates.

My timeline with key/significant dates and achievements:

link to be added when youtube is unblocked



More key dates: 



Change of music videos over time:

Music videos have definitely changed over that is very evident and obviously as anything over time changes but it is the way that music videos have changed today.

The audience in the music industries have changed as the audience has grown there are an increase in younger audience and the artist now target the younger target audience where it was once the artist would target a more older audience the target audience has changed as the artist make the most profit and fame by targeting a younger audience.

This is an example of how music videos have changed over time as it is evident in one direction music where it is very modern an colour and they appeal to younger target audience which give them more attention and publicity.

From Take that you can see that the appeal to an older audience than one direction and there songs are not that colorful or thought of it is much simpler to one direction music video there video is about the artist singing where the one direction video is about one direction promoting themselves star image which is the selling point in music videos now.

The Genres in the music industry has changed significantly as there are a variety of genres in the music industry now. Also the music videos have an increased use of technology now to make their music videos the best that it can be and the use of high budgets in the music videos to make them outstanding and to create competition between other artists.

In this music video by Katy Perry it is evident that there is use of a high budget in the music video to archive the desired effect and there is a lot of technology used in the music video as many of the effects video cannot be archived without sophisticated technology.

Lastly the purpose of music video has changed as it is released form the audience demand and to make the maximum amount of profit as it is no longer about singing anyone with significant backing can release a music video.

Conclusion:

This post has made me realise that it is very important to learn about the history of the music videos as it gives me an insight of how the music industry was before and how it has developed over the years. Through this post i have seen how much music videos have developed over the years and i now can see if the change is beneficial to the audience or not.