Planning: Drafts of advert

Planning advert 

 

Draft:

This is our first draft of our advert.

Positives:

• The topography is suitable and relevant to our genre
• The advert is relevant to our music video a very dreamy and lost place

Negatives:

• Some images are not very relevant for our advert
• on our advert we need more information such as the release date and the album record company

The drafts of our advert has shown us how our advert will look and how it will be conventional.

Research: Generic conventions and analysing adverts

Generic conventions and analysing adverts

 

 Introduction: Music adverts are a crucial part of a promotion of a artist.

Purpose of the adverts:
The purpose of the magazine adverts is to provide artist and album exposure. In other words, provide a new fan base for the artist. Magazine adverts also help to build a further relationship with the audience. These adverts also leads to merchandizing promotion.

Advert conventions:
Conventions of magazine adverts is that is always contains the main image of the artist. This is so that the audience are aware of the singer or rapper of the album. This will also contain the sites where the album is available to download. Key singles of the album or mix tape are mentioned in the magazine advert. More importantly, the release date for the album so that the artists fans can know when to either buy the album or download it.


Comparable artist analysis;

Artist Representation: He is naked and have tattoos around his body. This specifically promotes one of his key singles "Kissing on my tattoos", this is emphasised in the background. He wears accessories like gold chains, gold earrings as well as a branded cap. This advert connotes the genre of hip hop/RnB. This represents the artist as a typical so called "Gangsta",

Layout: The image of the artist takes up half of the advert poster. This helps with the unique selling point as the target audience will know who he is.

Typography: Old type of writing in bold is used as the typography. This connotes that the artist views himself as music god. This increases his importance to the music fans and within the industry.

Critical information: The information contains exclusive songs that will make his album more appealing, as well as featuring other artists, which will make the album more appealing, as the featuring artists will have their own fan base, meaning that the artist will sell to a more wide audience.

The artist Image: The artist looks lustful and he is half-naked. This will have a appealing effect on the female audience as they would be swayed by the body of the artist, especially with his tattoos. This also connotes the genre of hip hop and Rnb. Furthermore, this enhances his star image as a commodity.

Lighting and colour: The overall colour of the advert is brown, making it look expensive. High key lighting is used for the artist to help make him stand out. The advert is quite old school looking as well as biblical. These colours make the music advert conventional to it's genre.

Key Information: There is clear information on the release date and availability to download with the artist name and album name. This makes the target audience aware of this making them know when to download or buy the album.

Lighting: High-key lighting is used to present the beautiful and attractive face of the artist. It helps her look more glamour. This strongly links in with Dyer's star theory, specifically in the topic of star image and construction.

Artist representation: The advert represents the artist as seductive, mainly with the presentation of her lips and the state of her black nailed hands. This attracts a male audience to the artist with her seductive looks. This is strongly links in with Mulvey's gaze theory.

Layout: The layout mostly shows the face of the artist. This ensures that the target audience are aware and familiar of who the artist is. This is part of making the artist marketable.

Typography: Big bold fonts have been used for the name of the artist, this is to make it stand out to the audience. Smaller fonts have been used for the album name and others since they are less important. Furthermore, the letter are quite stylish especially the curl that is made from the From the first J to the last.

Colour: The colours that are used for this advert connote the glamour of the artist as well as the artist's genre  which relates to RnB. The colours are gold, black and white.

Key Information: The information that is in the advert are all fonts that will be enough for the target audience to be aware. 

Planning: Drafts of digipak

Drafts of Digipak

As a group we each drafted our own design of the digipak in order for us to see as a group how our digipak will look like and will it be a conventional digipak.

 These are the designs that we have made individually as a group for our digipak

 Positives

• The colours that is present in our digipak is suitable for our genre
• The typography is suitable for own genre on the digipak
• The important details on the digipak is evident on the digipak

Negatives

• Star image or artist image needs to present in the digipak
• The typography has to be consistant with the advert otherwise it looks unprofessional.
• There is some missing information on the digipak including production company
• There has to be a cd design on the digipak

For our final product we needed to complete our final digipak by improving and making better our drafts for our digipak by acknowledging the mistakes and working on them.

Planning: Digipak Information

Digipak Information

Introduction:

The Digipak information is very information as the advert information gives us and the audience key information about our music album.

What is a Digipak:

A digipak is a promotional print material which record companies release to entise the audience


Impact of a digipak:

The impact of a digipak is that it builds up a relationship with the audience and ultimately it increases sales and appeals to the audience.

Purpose:

The purpose of the digipak is for the audience to understand the artist and the album.

Conventions of a digipak:

• Artist name has to be present on the digipak 
• The record label has to be present on the digipak 
• The track list has to be present on  the digipak
• The barcode for legal reasons has to be present
• The production company 
• Parental advisory 

Our Digipak:

Name of the album: Lost

Artist Name: Kulture Kid

Production company: Paradime Entertainment

Tracklist: our digipak tracklist is the following

• Lost in Paradise
• Her
• Mind games
• Memories
• Trouble
• Klouds
• Bad influence
• Reckless Culture

Conclusion:

From this blog post I have learnt all the information in how to make our music album to appeal to the audience and I now have the knowledge in what to include in my album to make my album to a very high standard.



Planning: Advert Information

Advert Information

Introduction:

 

The advert information is very information as the advert information gives us and the audience key information about our music album.

 

Artist name:

 

The artist name is Kulture Kid in our music video as the artist is a teenager who has the characteristics of a teenage boy which is shown in the music video.

 

Album name:

 

Our album name is Lost In Paradise as this best represent our music album as the artist is lost in the thoughts and memory of his dream girl.

 

Label:

 

The label of our album is Paradime Entertainment.

 

Key Singles:

 

The key singles in our music album are the following Lost as this is our music video song, Memories, Trouble and Klouds these singles are very similar to our music video name and to our artists genre which makes our album and artist recognisable for the genre we are trying to promote.

 

Album release date:

 

The album release date is on the 1st of February 2015

 

Parental advisory:

 

We have parental advisory on our music album as there will be strong visual content in our music video such as substance abuse and smoking which can affect children at a young age if it is viewed by them. Also there is strong language used in the music video which the children have to be protected from and parents made aware of.

 

Typography:

 

 The typography in our album will be bubble writing where is looks like a si-fi typography and comically looking writing.

 

Colour scheme:

The colour scheme of our album will be simple contrasting colours with use of images and symbols to make it unique and eye catching for the audience.

 

Available for download:

Our music album will be available to download from I tunes and spotify.

Conclusion:

From this blog post I have learnt all the information in how to make our music album to appeal to the audience and I now have the knowledge in what to include in my album to make my album to a very high standard.



Research: Creative brief for magazine advert

The Creative brief advert:                             

                                                        Oasis Academy Hadley 

                                                                                                                                   South Street, Enfield         

 

                                                                                                                               

Date: 11th of December 2015      
                                                                                      Artist/Album Title: Kulture kid/Lost in Paradise 
 

Project managers:      Ken Nguyen, Rex Okere and Abdullah Miah. 
 

Department: TV Graphics and design                             Release date: 1st of February 2015 

Product overview:  

Who is he? Kulture kid is a upcoming underground rapper, who comes from the streets of London. He usually uses genres of grime, hip hop and soul. This artists has usually released mixtapes, but has now stared to transform his talent into the albums he’s released so far. Kulture Kid had started to rap in the year of 2011, releasing videos on YouTube. But he gained full recognition with his first official mixtape ’Who is Kulture? Followed by a well-received album named ’Introducing…..Kulture Kid!!!!’ Kulture kid has gained more popularity, (despite the fact that he is a niche artist) with appearances on channel AKA. He is currently signed to a independent record label Paradime entertainment records. He will release his new album ‘Lost in Paradise’ on the 1st of February 2015.   

The Album concept: 

The current album the artist is working on was representing his feeling on life. A album cover was needed to represent the imagination and daft thoughts of Kulture Kid. To project this idea we needed to work with him day to day, to ensure that the album cover comes out perfect. The album cover will show random shapes or signs that partly represent the character of our male artist. To make this album into perfection, the artist should rap and sing in a tone that will connote his feelings and attitude that the album cover aimed to show. 

Why are we doing it? 

We doing this to keep up with the positive momentum that we have had from our artist mixtapes and first album. This needs to be a success, as it shows the improvement our artist has made. Most importantly, we want to find a way to relate to our target audience as well as our artist’s loyal fans. Furthermore, we want to find a way to portray the versatility of our male artist. 

 

Release Date: April 30, 2013 Sells in first week: sold 1,000 copies and landed at No. 63 on Billboard's Top R&B/Hip-Hop Albums chart.  

 

Release Date: December 6, 2013 Sells in first week: sold 10,244 copies  

 

Release Date: September 30, 2013 Sells in first week: sold 139,000 units   

      Consumer:  

.Primary:                                                                       Secondary: 

Male: 60% aged 13-40                                           Female: 40% aged 13-40 

 C2 D E                                                                        C2 D E 

 What is the reaction we want? 

The reaction we want is a positive reaction in terms of our target audience and consumers relating to our brand as well as our male rap artist. From a positive reaction, a relationship can be built between the consumers and the artist, this will allow longevity as they share similar views and beliefs. 

How will we know it worked? 

We will know that our product has received a positive reaction, if we achieve our sales target and certainly, if we go higher than our sales target. Also, we will implement focus groups to reflect on our first drafts and for us to receive feedback from fans. This will help us to improve when it comes to our next product. 

Sales Target: 20,000 

Key Launch dates: 

Press campaign: 14th of January 2015 

TVC launch: 26th of January 2015 

Album release: 1st of February 2015 

Album Sleeve: 

Description: The album will be Imaginary and escapist. The rap artist will portray his feeling and emotions that will capture the target audience and promoting them to listen to the rest of the album. 

Deadlines: 28th of December 2014 

Objective: To present and produce an album that relates to our target audience with everyday regular life. Helping them to enjoy life more. 

Proposition: To appeal to a wider target audience that is still within the rap genre. This is to build our rap artist leading to commercial and economic success. 

Tone of voice/brand image/Positioning:  To aim for our target audience and make them relate to the lyrics and themes of the song. 

Restrictions/Limitations: The only restriction is to provide the album and artist name. 

Production specs: 1 CD with a plastic case. 

Creative edge spectrum: We strongly want the album to be creative, we are not be completely neglecting the safe side, but we will be taking more risks. To show the target audience what our rap artist is about. 

Budget: TBC

Research: Generic conventions and analysing digipaks

Generic conventions and analysing digipak

Purpose:

The purpose of a digipak is to advertise and to create a publicity buzz for the release of our album and this is used to create a sense of relationship between both the artist and the audience.

Conventions of digipaks:

• The conventions of a digipak is to have star image which the audience can recognise
• To have a barcode on the digipak
• To have an advisory label on the digipak if it has inappropriate content in it
• The tracklist must be on the digipak and present on the digipak
• Company information has to be present on the Digipak
• Production logo has to be present on the digipak as it is a legal requirement as the audience have to see who has produced the digipak
• album name
• artist name



Analysis of two similar videos: 

 



 

How has this helped?;

 

This has helped our group as we now have an idea off existing digipaks for our genre and how can we make our digipak conventional to our genre and make it appeal to our audience. It has helped us make key decisions such as what type of typography we should use and the colour scheme of our digipak which will be suitable for our digipak.