Music video institutions are companies who help produce and fund music videos for their signed artists. There are three leading institutions who have been doing this for many years.
Four leading institutions:
EMI is one of the worlds leading music companies. It has international institutions and they are the owners of record labels such as angels, astralwerks, blue note, capitol, capitol Latin and many more. This shows that the EMI institution has a diverse range of labels and artists.
EMI Artists:
Tini Tempa
Katy Perry
Lily Allen
Coldplay
Snoopdogg
Beatles
Beastie Boys
Generally EMI have signed British and American artists.
Sony BMG:
Sony BMG provides labels for international superstars. It was formerly known as Sony BMG Music entertainment and it changed its name to Sony Music Entertainment in October 2008. It offers hip hop, country, classical, gospel, Pop, and rock archival recordings and labels. The labels include Artista records, Columbia records, Jive records and RCA victors.
Sony BMG Artists:
One direction
Chris Brown
Beyonce
Avril
Kanye west
Foodfighters
Will Smith
Pitball
Universal:
Universal is the largest music content company. Universal as a music business they discover and develop recording artists and then markets and promotes their music across a wide array of formats and platforms. Universal nurture their artist not like other institutions where the artist is used until their appeal and popularity is at its peak.
Universal artists:
Chyrl cole
Adele
Flourence the machine
Justin Bibber
Mariah Carey
Nikki Minaj
Akon
Warner Music Group:
It is not a popular institution however it still is an international institution. It owns the record labels which include Asylum, Atlantic cordless, East west, Electra, Nonesuch, reprise, Rhino, Roadrunner, Rykodisc, Sire and Warner bros.
Warner Music Group Artist:
Plan B
Paramore
T.I
James Blunt
Bruno Mars
Kid Rock
Conclusion:
In conclusion I would chose a pop genre for my music video and I will chose the universal media institution to distribute my video as they are an institution who nurture their artist and help them develop rather than using them for the fame while it lasts.
Different genres of music make each genre of music unique as they have different genre characteristics which enables the audience to recognise the different genres immediately without any doubt as the audience are aware of the different genres and the different characteristics.
What is a Genre?:
Genre is a style or a category that a music video can be recognized by for example there is Pop, Hip Hop, Rock and many other genres or categories which music videos fall into.
Examples of Genres:
Rock: Rock music originated from rock and roll in America, now rock music is different as the artist wear dark colour and the colour black is associated with rock.
Pop: Pop music is a very bright and clamorous genre where most of the artist are young and appealing to the audience.
R&B: R&B music genre is always representing their wealth, fashion, cars and women.
Rap: Rap music genre also shows fashion and it it also reality such as drugs, crime etc.
Garage
House
Jazz:
Indie Rock
Punk
Classical
Hip Hop: also is a music genre where their is fashion, women and wealth in the music genre.
Afro Jazz
Blues
Folk
Soul
Reggae
Club
Electronic Dance
Gosepol
Country
Alternative
World
Disco
March
Film Score
Technical
Latin
Children's
Funk
New age
Bollywood
Examples of Artists:
Rock Artist: The rock artist or bands shown in the images can be identified as rock artist r bands as they have the genre characteristics as they wear dark clothing, long hair and sometimes appear scruffy as the artist don't have to be appealing as they have a loyal fan base already.
Arctic Monkeys
Linkin Park
The Fray
Pop Artist: The images of the pop artist clearly show the genre characteristics as all the artists are very appealing to the audience and they look very glamorous.
Katy Perry
One Direction
Beyonce
R&B Artist: The genre characteristic of R&B is shown by all the artist dressing a certain way where they all have chains and expensive watches and ea piecing, caps and hoddies or vests on. They display the life of wealth and fashion.
Akon
Craig David
Chris Brown
Jay z
Rap Artist: The rap genre characteristic is similar to R&B where the artist wear the big chains and caps living a life of wealth and fashion.
50 Cent
Snoop dogg
House Artist
David Guetta
Jazz Artist: Jazz artist are very well dressed and they present themselves very well to the audience as jazz is more appealing to and older and much posh audience.
Fourplay
Chris Botti
Indie Rock Artist: This genre characteristics of indie is very casual as the artists look like the average people in society.
Vampire Weekend
Passenger
Illanois
Hip Hop Artist: Hip hop artist also live a life of wealth and Fashion.
Folk Artists:
Cat Power
Soul Artist:
Reggae Artist:
Bob Marley
Country Artist:
Emiley West
Latin Artist:
Shakira
Jennifer Lopez
Bollywood Artist:
Shaan
Characteristics of Genres:
Music videos genre characteristics can be easily identified as the genre characteristic is what makes music video unique to from each other.
This is a table that shows have different music genres differs from each other.
Audience:
With the genres having specific characteristics this enables the audience to recognise what genre music a music video is and it also builds a reputation n the eye of the audience where they can decide what music genre they like and like to listen to due to the unique characteristics. Without the genre characteristics the audience would not have a wide variety of music genre available to listen to.
Conclusion:
In conclusion i think that i will make a Pop music video as it is what most appeals to the audience today because if you can get a very appealing artist then a lot of people will view my music video and the promotion will be much quicker.
Goodwin's theory is a general structure which all music videos should follow and it is a general structure for all genres of music videos which the audience can follow and interpret when they see the music video.
What Goodwin's theory says:
Goodwin says that more often than not every music video shows a typical genre characteristics in the music video which make all genres different from each other but the same genre music videos very similar and typically which can be easily recognized.
Goodwin's theories 8 points:
Genre Characteristics - Music videos often reflect their genre through the use of specific characteristics which make them controversial and unique to the genre of music that is displayed in the music video.
Through this image the genre characteristics can be seen immediately as this is a pop genre this can be interpreted by the bands appearance as they are very appealing to the audience and there are a lot of bright colours used which is used in pop music and the focus is on the band.
This image shows rock music as this can be seen by the characteristics of the artist wearing dark colour clothing with long hair and low key lighting. Also the artist is not worried about their image as rock music has a loyal fan base already.
This image shows R&B music as this can be seen through the characteristics of the artist wearing a chain and baseball cap, this is a typical genre characteristic of R&B music showing that they are update with the fashion today and live a very high life.
Relationship between lyrics and visuals - A connection is shown through the visuals relating to the lyrics, either being illustrative or explaining the lyrics visually, amplifying, exaggeration of the lyrics linking to the video. Lastly contradicting being the opposite visuals to the lyric.
This music video shows the relationship between the lyrics and the visuals as the boy has had enough of an abusive relationship where he begins to ignore it and this is clearly shown in the visuals.
Relationship between music and visuals - Visuals show a connection to the artistic music. These are also illustrative, amplifying or contradicting for example if the music is upbeat so are the visuals. Another example if the lyrics are monotone, usually so are the visuals.
There is a relationship between the music and the visual as they both match throughout the music video as the music video is at a moderate pace so is the visuals.
Star image motif - The music video includes many close ups shots of the artist demanded by the record labels to make them more popular and identifiable.
These images show that during the music video there is a lot of close up and focus on the artist as they are the most important drive in the promotion of the video.
Notion of looking - Particularly voyeuristic treatment of the female body as females are shown as sexual objects, as now men are being more explicit in music video as are women which provides more of an appeal to the music video.
From this music video it is evident that the camera always lingers around the female assets to make the video more appealing and popular with in the audience.
Intertexual referencing - In many music videos you will find these are often links to many other films, TV programmes, other music videos and other artists.
Performance, Narrative or Concept Based:
-Performance based is when the focus is on the artist solidly on the artist/band
-Narrative based means there is a story that is related directly to the lyrics of the song
-Concept based it is when the music video is obscure or surreal for the audience including special effects.
Technical elements:
-Editing
-Cinematography
-sound
-Mise en scene
This is an example of an analysis music referring to Goodwin's Theory. The Music video that was analised was Miami by Will Smith.
Analysis:
This music video of one direction the Goodwin's theory is evident in the music video.
Firstly the genre characteristics is clearly identifiable as it is a Pop music video and this can be seen by the band wearing bright colours and the band is very appealing to the audience looking really glamorous in the music video which shows all the characteristic of a pop music video.
The lyrics match the visuals which are shown in the music video as it is clear what the song is about.
Also there is a clear match between the music and the visuals as they are singing about what makes a girl beautiful and the visuals show a girl who is beautiful which shows the link between the music and the visuals.
The music video has a lot of focus on each member of the band with close up of the band members and a constant focus on the band to give them the popularity.
In this video there is not much notion of looking as in the music video is not very explicit as the target audience of this music video are young people however the band members looking very appealing towards their audience and the co artist in the video for examples the girls are appealing to the audience as well.
In the video there are no intertextual referencing and in the music video it is a performance and narrative based music video. Conclusion:
In conclusion Goodwin's theory has shown me what structure my music video should follow and how my music video should be when i chose my genre for my music video. Also i should include close ups of my artist and the lyrics of my music video should match the visuals those are the key elements that i need to keep in mind for my music to be a good music video.
