Media Institution
What are media institutions:
Music video institutions are companies who help produce and fund music videos for their signed artists. There are three leading institutions who have been doing this for many years.
Four leading institutions:
EMI is one of the worlds leading music companies. It has international institutions and they are the owners of record labels such as angels, astralwerks, blue note, capitol, capitol Latin and many more. This shows that the EMI institution has a diverse range of labels and artists.
EMI Artists:
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| Tini Tempa |
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| Katy Perry |
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| Lily Allen |
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| Coldplay |
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| Snoopdogg |
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| Beatles |
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| Beastie Boys |
Generally EMI have signed British and American artists.
Sony BMG:
Sony BMG provides labels for international superstars. It was formerly known as Sony BMG Music entertainment and it changed its name to Sony Music Entertainment in October 2008. It offers hip hop, country, classical, gospel, Pop, and rock archival recordings and labels. The labels include Artista records, Columbia records, Jive records and RCA victors.
Sony BMG Artists:
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| One direction |
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| Chris Brown |
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| Beyonce |
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| Avril |
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| Kanye west |
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| Foodfighters |
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| Will Smith |
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| Pitball |
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Universal:
Universal is the largest music content company. Universal as a music business they discover and develop recording artists and then markets and promotes their music across a wide array of formats and platforms. Universal nurture their artist not like other institutions where the artist is used until their appeal and popularity is at its peak.
Universal artists:
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| Chyrl cole |
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| Adele | | | | | | | | | | | | | | | | |
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| Flourence the machine |
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| Justin Bibber |
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| Mariah Carey |
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| Nikki Minaj |
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| Akon |
Warner Music Group:
In conclusion I would chose a pop genre for my music video and I will chose the universal media institution to distribute my video as they are an institution who nurture their artist and help them develop rather than using them for the fame while it lasts.
Some brief discussion on the 4 leading music institutions. Examples of artists are well highlighted and you choose one and justify your reasons why.
ReplyDeleteTo improve;
-how can a media institution help with marketing and promoting an artist? Mention this is the intro.
-what are the advantages and disadvantages to having a media institution to represent you as an artist?
-in your intro you introduce three leading institutions but illustrate 4... change please