Planning:Choosing and appealing to the target audience

Choosing and appealing to the target audience

Target audience:

It is important to identify the target audience because then I can will gather all the key information in making a music video that appeals to my chosen target audience in the best possible way with my music video.

Age:  My music video will be aimed at the age category of 15-25 year olds as the music video which we are making is for teenagers and young adults therefore it would not be suitable for anyone below 15  and above 25, In addition we got this age range from our questionnaire.

Gender: The music video is unisex as from the questionnaire we obtained a balance feedback which showed that are music video should appeal to both male and females.

Race: The music video is appealing to all races however I believe that the music video will mostly appeal to the black community.

Audience category: The audience category for our music video will be from the category C2-E. This is because our music video I believe appeals to skilled workers semi skilled and unskilled workers also to students, unemployed and casual workers which all fall in the category C2-E.

Income brackets and status: Our music video will not appeal to the top elites in societies therefore the income brackets that we will target is from 15,000- 40,000 where the audience in that income range will be willing to spend on our music video and album.

Hobbies and interests: The hobbies and interests that the audience will have is dancing, partying, singing, acting and enjoying life this is what we will portray in the music video to make it appealing to the audience and also so that the audience can feel a sense of attachment and connection with the music video.

Audience reaction: I would like my audience to respond to my music video in the following ways through:  

• Audience engagement: The audience are all different and they will each react in a different way to the music video and form their own opinions.

• Audience expectation: The audience expect certain elements in our music videos. The audience expect to see star image in a music video and Relationship between the lyrics and the visuals, notion of looking, relationship between music and visual all of these expectations have been taken into account and will be met in our music video to meet the expectation of the audience. 

• Audience Foreknowledge: The audience want to have the knowledge of the genre of our music video and the artist and this will be meet by our digi pack and the posters and magazines which we will publish so the audience can have foreknowledge to our music video.

• Audience placement: Our music video will be specific and appealing to our chosen target audience making the audience feel that the music video is only made for the which it is.

Conclusion:

Our group has chosen this target audience as they are the target audience which our music video will most appeal to and it the target audience which we can get the best reactions from making our music video a success. In addition our music video is aimed at this target audience as it will appeal to student and people in and out of employment.