Research: Music Video Channels

Music Video Channels

What are music video channels:

Music video channels are TV channels where people can watch and listen to the latest songs which have been released as well as watching the music video for the song. Music video channels are very important as the channel gives the artist or the band the exposure and the publicity they need when their new song has been released. Also music channels are significant in the promotion of the music video released by the artist and music channels have now become the best place for the artist to release the music video on as there are millions of views watching the music channel worldwide.

Music Channels today:

Music channels today have become a very big part of the TV where it is a popular choice for the audience to watch the music channels. There are many music channels available on the TV listing today as many people have seen the benefits of having music channels and the demand for music channels therefore due to this the number of music channels has grown significantly over the years. Also it is very good for business as artist have to pay the channel for their music video to be played on the channel and it also benefits the channel as they will bring in more of an audience due to the big name artist music videos that they play. Lastly all the different channels and the expansion of channels all suit the audience as the audience have different taste in music and this is meet by different channels.

Music channels and synergy:

Music channels have adapted and they have acknowledged their growing fan base where they now to appeal to their existing audience and to attract more and more people music channels are showing more programmes not only music video where this appeals the audience as the audience does not have to switch to another channel to watch a reality show and then to another music channel to watch music video they are all shown on one channel keep the audience on one channel or one brand of channels with different sister channels.

MTV is an example of music channel synergy: All the sister channels appeal to different people dominating the music industry.

• MTV Hits

This channel is very mainstream and commercial where it shows the genres of music such as Pop, Rap, Hip Hop and chart music. Also the channel shows reality TV shows on celebrities and their lives some of the shows that have been shown or the shows that have been focused on some celebrities are Katy Perry, Justin Bibber, Beyonce and many others. 

• MTV Base

This MTV channel shows the music videos of Rap and hip hop genre and the shows that is shown if of backstage access where when the artist is preforming the backstage scenes are shown.

• MTV 

This channel shows chart musics and it is more recognised for its shows that it shows such as MTV Cribs, 16 and pregnant, My sweet 16 and many others.

• MTV Rocks

This channel shows music video from the rock genre and some of the artist that they show are Theory of a dead man, Green day, Paramore, Arctic monkeys and many other artist.

• MTV Dance

This channels shows interviews with celebrities and other stars.

• MTV Live

• MTV Classics

Music Channels:

• MTV

• 4Music

• Kerrang

• Magic

• Heart

• BET

• VIVA

• The box

• Kiss

• Bliss

• Capitol TV

• Chart show Dance

• Flava

• The vault

• Scuzz

Under representation of music channels:

There are not alot of genres that are underrepresented but there are a few and they are the following :

Folk and country music are underrepresented because this genre of music is not popular in the United Kingdom however Country music would be more popular in the USA.

Religious music is underrepresented due to the fact that today many people are not religious and there is the conflict between religion and science which make religious music underrepresented.

Advantage of music channels:

Firstly the advantage of a music video is that it is a direct way of targeting the audience.
The music channel increases the marketing and promotion of the artists music video and their new song.
The music channel satisfies the fans as there is a demand for music video and it also increases the demand for a music video by the artist.
The music channel shows the audience that the artist wants and to the target audience of the music video.
Lastly the artists music gets a lot of air time on the music channel.

Conclusion:

I think that my music video would play on MTV Hits as my music video would be a pop music video and MTV Hits play the pop genre music video therefore i think that would be the best channel for my music video.

Research: Media Institutions

Media Institution

What are media institutions:

Music video institutions are companies who help produce and fund music videos for their signed artists. There are three leading institutions who have been doing this for many years.

Four leading institutions:

EMI is one of the worlds leading music companies. It has international institutions and they are the owners of record labels such as angels, astralwerks, blue note, capitol, capitol Latin and many more. This shows that the EMI institution has a diverse range of labels and artists.





EMI Artists:

Tini Tempa

Katy Perry

Lily Allen

Coldplay

Snoopdogg

Beatles

Beastie Boys

Generally EMI have signed British and American artists.

Sony BMG:

Sony BMG provides labels for international superstars. It was formerly known as Sony BMG Music entertainment and it changed its name to Sony Music Entertainment in October 2008. It offers hip hop, country, classical, gospel, Pop, and rock archival recordings and labels. The labels include Artista records, Columbia records, Jive records and RCA victors.

Sony BMG Artists:

One direction

Chris Brown

Beyonce

Avril



Kanye west

Foodfighters

Will Smith

Pitball

Universal:

Universal is the largest music content company. Universal as a music business they discover and develop recording artists and then markets and promotes their music across a wide array of formats and platforms. Universal nurture their artist not like other institutions where the artist is used until their appeal and popularity is at its peak.





Universal artists:


Chyrl cole

Adele

Flourence the machine

Justin Bibber



Mariah Carey

Nikki Minaj

Akon











Warner Music Group:

It is not a popular institution however it still is an international institution. It owns the record labels which include Asylum, Atlantic cordless, East west, Electra, Nonesuch, reprise, Rhino, Roadrunner, Rykodisc, Sire and Warner bros.

Warner Music Group Artist:

Plan B

Paramore

T.I

James Blunt

Bruno Mars



Kid Rock

Conclusion:

In conclusion I would chose a pop genre for my music video and I will chose the universal media institution to distribute my video as they are an institution who nurture their artist and help them develop rather than using them for the fame while it lasts.