Research and Planning: Drafts of Digipak

Drafts of Digipak

 



The drafting process as been beneficial to the group and I because each draft showed me and the group could see how our Digipak was developing and receive feedback on to improve our Digipak to make our Digipak the best and the conventional to our music video and genre. The drafting has allowed us as a group to appeal to our target audience.

 

 

Draft 1:

 

 

 

The good things:

-There is a clear artist image present
-Most conventions used accurately

What needs to be improved:

-The typography does not need to be on the artists face there is enough space on the side
-Typography does not match the other products
-The colour of the typography needs to be changed

 

Draft 2:

 The good things:

-The typography is in a good position
- The images work well together there is consistency
-Track list picture is good and good effect on the typography gradually fading away

What needs to be improved:

-The typography on the CD needs to be improved
-The inside cover image needs to be improved to make it more consistent with the other images
-Typography needs to change




Draft 3:

 The good things:

-The typography is consistent in all the products
-The colour of the typography is good
-Good effect in making the typography fade away 

What needs to be improved:

-The inside cover image still needs improving
 -The CD cover typography does not work needs to be similar to the other typography's 
-Make one the track list names a little darker as it is abit hard to see



Final Digipak:

For our final product, we needed to ensure that our Digipak that the artist image was represented well and there is a clear focus on the artist where the audience can identify who the star image is.
The pictures in the digipak are consistent and the typography.

 

The final digipak represents the  genre well as it is a clear star image and the star looks very stylish as stars in the R&B genre do. The colour scheme in the digipak suits our genre and our music album as he is lost in paradise as this connotes it with the white background.

 

 

Planning: Drafts of digipak

Drafts of Digipak

As a group we each drafted our own design of the digipak in order for us to see as a group how our digipak will look like and will it be a conventional digipak.

 These are the designs that we have made individually as a group for our digipak

 Positives

• The colours that is present in our digipak is suitable for our genre
• The typography is suitable for own genre on the digipak
• The important details on the digipak is evident on the digipak

Negatives

• Star image or artist image needs to present in the digipak
• The typography has to be consistant with the advert otherwise it looks unprofessional.
• There is some missing information on the digipak including production company
• There has to be a cd design on the digipak

For our final product we needed to complete our final digipak by improving and making better our drafts for our digipak by acknowledging the mistakes and working on them.

Planning: Digipak Information

Digipak Information

Introduction:

The Digipak information is very information as the advert information gives us and the audience key information about our music album.

What is a Digipak:

A digipak is a promotional print material which record companies release to entise the audience


Impact of a digipak:

The impact of a digipak is that it builds up a relationship with the audience and ultimately it increases sales and appeals to the audience.

Purpose:

The purpose of the digipak is for the audience to understand the artist and the album.

Conventions of a digipak:

• Artist name has to be present on the digipak 
• The record label has to be present on the digipak 
• The track list has to be present on  the digipak
• The barcode for legal reasons has to be present
• The production company 
• Parental advisory 

Our Digipak:

Name of the album: Lost

Artist Name: Kulture Kid

Production company: Paradime Entertainment

Tracklist: our digipak tracklist is the following

• Lost in Paradise
• Her
• Mind games
• Memories
• Trouble
• Klouds
• Bad influence
• Reckless Culture

Conclusion:

From this blog post I have learnt all the information in how to make our music album to appeal to the audience and I now have the knowledge in what to include in my album to make my album to a very high standard.



Research: Generic conventions and analysing digipaks

Generic conventions and analysing digipak

Purpose:

The purpose of a digipak is to advertise and to create a publicity buzz for the release of our album and this is used to create a sense of relationship between both the artist and the audience.

Conventions of digipaks:

• The conventions of a digipak is to have star image which the audience can recognise
• To have a barcode on the digipak
• To have an advisory label on the digipak if it has inappropriate content in it
• The tracklist must be on the digipak and present on the digipak
• Company information has to be present on the Digipak
• Production logo has to be present on the digipak as it is a legal requirement as the audience have to see who has produced the digipak
• album name
• artist name



Analysis of two similar videos: 

 



 

How has this helped?;

 

This has helped our group as we now have an idea off existing digipaks for our genre and how can we make our digipak conventional to our genre and make it appeal to our audience. It has helped us make key decisions such as what type of typography we should use and the colour scheme of our digipak which will be suitable for our digipak.

 

Planning: Creative Brief for a digipak

Digipak: Creative Brief

  Creative Brief for Magazine advert

Creative Brief
Oasis Academy Hadley
 South St, Enfield
 EN3 4PX
www.oasisacademyhadley.org
020 8804 6946
                                  

Date: 8th December 2014                                                             Album Title: Lost in Paradise       
Project Manager: Ken Nguyen, Abdullah Miah,                           Release date: 1st February 2015                                Rex Okere
Dept: Super Innovative print ads

Product Overview
Who are they?
Nicole Hastings and The kulture Kid are two upcoming artist who have proved to be the upcoming greats in the music industry. With their debuting album Lost in paradise on the 1st of February 2015 will show the world their American roots and their soul and R&B style of music from the release of their debuting album.
The Magazine advert Concept
What is it?
The magazine advert is important for us as we need publicity for our artist which we have signed on our music label they need as much expose to the audience where they can build a connection with the artists and the artist can build a connection with the artist to. Also it allows the audience to now about our artist’s music album before it is released.
Why are we doing it?
We are producing to a high standard advert to produce magazine advert which will be very successful for promoting our album and our artist to make it a big success and attract the audience towards our album.



Comparable products:

Release Date: April 30, 2013
        Sells in first week: sold 1,000 copies and landed at No. 63 on Billboard's Top R&B/Hip-Hop Albums chart.







Release Date: September 30, 2013
Sells in first week: sold 139,000 units   






Release Date: December 6, 2013
Sells in first week: sold 10,244 copies



Consumer:
Primary
Male and Females
Age 17-35
C2 D E
What Reaction we want?:
We want the consumers to feel a connection and feel that they can relate to the artist. The visual appeal to the audience will allow the audience to buy and listen to our album.
How will we know it worked?:
The way in which we will know if the music album is a success is through our sales figures of our albums this will give us the best indication weather our album was a success or not.
Target of sales: 20,000 albums
Key Launch Dates:
1st of February 2015
Album sleeve:
Description: The album allows the artist to connect with the audience emotionally which will lead to the audience buying and listening to the album that our artist has released.
Deadlines: 5th of February2015
Objective: Producing a magazine print that the audience can relate to and be inspired to beat their everyday life problems.
Proposition: To form a wider target audience for our genre of music which is been promoted in our album and then make a name for our record label which will lead to financial and publicity benefits.
Tone of voice/Brand image/Positioning: Aimed at a target audience which can relate to our song and lyrics within the song.
Restrictions/Limitations (mandatories): The only restrictions are to provide the artist name, album image, release date, the album title, information about the title, where it is available to purchase and the record label logo.
Production specs: One magazine advert poster
Creative edge spectrum: We want our magazine to be original and creative which make it stand out from others.
Budget: TBC