Question 3: what have you learnt from your audience feedback?
Questionnaire:
The questionnaire was part of my initial planning as I carried out the questionnaire to further develop my ideas for my music video a to get feedback from my target audience.
Who is my target audience?:
Genre: Hip Hip and Neon Soul
Age: 16 +
Gender: Unisex
Ethnicity: Diverse ethnicity we look to appeal to all ethnicity not just single out one ethnicity
Occupations: C2-E
Hobbies and Interests: Partying, socialising, dancing, music and sports
Why did you create the questionnaire?:
The questionnaire was created as it was the most efficient and direct way in which I could obtain primary information and research in how to produce the best music video suited to my target audience.
The questionnaire was created to allow al way for me to receive feedback and act upon it such as knowing the audience preference and what they would like to see in my music video and the conventions they would like to see. This allows me to produce a music video and adapt my ideas to the audience needs, which would be visually appealing and pleasing to the audience which would get the best reaction from the audience.
This is my questionnaire which I created and I handed out to my target audience directly making sure I was able to get the best primary research and information.
This is the feedback that I received form questionnaire and with the feedback that I received
One question that i asked in my questionnaire was " Do you want to see star image in the music video?"
The result was out of 20 people asked 15 said yes and 5 said no this shows that the audience want to see a star image in the music video and i will include star image in my music video so that my music video can appeal to the target audience.
Another question asked in my questionnaire was the age category which the people asked fell into
The majority of the target audience were aged 16-21 therefore my music video had to appeal to this target audience and it was easy for me to do this as this is a young generation where the conventions that are in music videos today just need to be included to appeal to the target audience.
This question asked what the audience want to see in the music video performance or narrative or concept in the music video.
From the results it is shown that the audience want to see performance and narrative based music video to appeal to the audience and to cater to their needs my music video will be performance and narrative based.
How did this help you make decisions?
The results of this helped us to create a music video that was original
and best suited to the preferences of the target audience. This also helped us to fit our targets within the music
video like the themes of the song as well as fulfilling the
requirements of our target audience.
The importance of receiving critical feedback once the production has been made:
The importance of receiving feedback that is critical is that it makes
us aware if we did make a conventional hip hop/soul music video. Also,
critical feedback will help us make targets for improvement.
Why did we put our work on YouTube?
We put our work on YouTube because it is the music sharing video
website, Therefore, our product would gain the most amount of media
exposure as our target audience usually goes on the website to view
music videos giving us more reason to put our music video on the
website.
As you can clearly seen we have over 50 views of our music video on YouTube as well as 3 likes to zero.
We didn't receive any comments for our music video cover, but we can
still take audience feedback in the sense that it attracted viewers to
our music video as a result of putting our media product on the website.
This make me rightly believe that we made a conventional music video to
the hip hop genre.
Facebook: We also put our music video on Facebook because we wanted it
to be more accessible and criticized by more of our target audience. At
least 3 likes were giving to our music video that I shared on Facebook.
This also make me think that we made a conventional music video to the
hip hop genre.
My Music video was uploaded on my YouTube Channel and on my YouTube channel we received comments.
Positive feedback:
1. Amazing video editing is great used very well
2. Really like the way you guys portray your two artists, very conventional to the RnB genre. I was not expecting the female to sing, a very pleasant surprise. The scenes in the bedroom/shower were really realistic. Could defo see the relationship between the two.
Negative feedback:
1.The lip syncing was a little bit off at some parts of the video, but overall, love it !
What did I learn from the YouTube comments on weather you created a conventional and successful music video?
From my music video comments on YouTube showed that I had created a successful and conventional music vdeo as there was comments on the editing which I wanted the audience to like as this is seen as a success. Also the comment of the music video being conventional as the two artists are represented well in the music video. This shows that my music video is conventional and a success as I wanted it to be with the target audience.
Focus group: Focus groups were held to reflect and review the music
video that we released. Some of the critique comments that we had was
that we the lip-syncing was a bit slow paced behind the track. Some of
the positive feedback we received was that there were good shots taken
of our male artist in the music video and also that there was good
chemistry between our 2 artists.
In conclusion we used a different media platforms to promote our music
video, this would helps us getting as much feedback as possible and it would help our work to receive the much needed publicity and awareness to the target audience, to find
out if we made a media product that was conventional or not.All of the feedback would help and will show if i have produce the best music video that i wanted to and see if it really has appealed to the target audience the way in which i had wanted it to.
