Generic conventions and analysing adverts
Introduction: Music adverts are a crucial part of a promotion of a artist.
Purpose of the adverts:
The purpose of the magazine adverts is to provide artist and album exposure. In other words, provide a new fan base for the artist. Magazine adverts also help to build a further relationship with the audience. These adverts also leads to merchandizing promotion.
Advert conventions:
Conventions of magazine adverts is that is always contains the main image of the artist. This is so that the audience are aware of the singer or rapper of the album. This will also contain the sites where the album is available to download. Key singles of the album or mix tape are mentioned in the magazine advert. More importantly, the release date for the album so that the artists fans can know when to either buy the album or download it.
Comparable artist analysis;
Artist Representation: He is naked and have tattoos around his body. This specifically promotes one of his key singles "Kissing on my tattoos", this is emphasised in the background. He wears accessories like gold chains, gold earrings as well as a branded cap. This advert connotes the genre of hip hop/RnB. This represents the artist as a typical so called "Gangsta",
Layout: The image of the artist takes up half of the advert poster. This helps with the unique selling point as the target audience will know who he is.
Typography: Old type of writing in bold is used as the typography. This connotes that the artist views himself as music god. This increases his importance to the music fans and within the industry.
Critical information: The information contains exclusive songs that will make his album more appealing, as well as featuring other artists, which will make the album more appealing, as the featuring artists will have their own fan base, meaning that the artist will sell to a more wide audience.
The artist Image: The artist looks lustful and he is half-naked. This will have a appealing effect on the female audience as they would be swayed by the body of the artist, especially with his tattoos. This also connotes the genre of hip hop and Rnb. Furthermore, this enhances his star image as a commodity.
Lighting and colour: The overall colour of the advert is brown, making it look expensive. High key lighting is used for the artist to help make him stand out. The advert is quite old school looking as well as biblical. These colours make the music advert conventional to it's genre.
Key Information: There is clear information on the release date and availability to download with the artist name and album name. This makes the target audience aware of this making them know when to download or buy the album.
Lighting: High-key lighting is used to present the beautiful and attractive face of the artist. It helps her look more glamour. This strongly links in with Dyer's star theory, specifically in the topic of star image and construction.
Artist representation: The advert represents the artist as seductive, mainly with the presentation of her lips and the state of her black nailed hands. This attracts a male audience to the artist with her seductive looks. This is strongly links in with Mulvey's gaze theory.
Layout: The layout mostly shows the face of the artist. This ensures that the target audience are aware and familiar of who the artist is. This is part of making the artist marketable.
Typography: Big bold fonts have been used for the name of the artist, this is to make it stand out to the audience. Smaller fonts have been used for the album name and others since they are less important. Furthermore, the letter are quite stylish especially the curl that is made from the From the first J to the last.
Colour: The colours that are used for this advert connote the glamour of the artist as well as the artist's genre which relates to RnB. The colours are gold, black and white.
Key Information: The information that is in the advert are all fonts that will be enough for the target audience to be aware.
