What is a music video
A music video is a video or a short film with a narrative which is related to the song which acts as a promotional platform for the artists latest song Music videos are now mainly used for the promotion and sales purposes of the artists music recording.
Purpose of a music video:
The sole purpose of a music video increases sales for the artist and it also is promotion for the artist and the new song. The music video attracts the attention of the media and many fans waiting for the music video to be released by the artist. In addition the music videos is created as a result of the demand and the expectation of the fans to see a music video which then influences the fans to watch it and buy the albums. Lastly the purpose of the music video is to have a narrative directly linked to the song which entertains people and in some videos it inspires people through the music video and the lyrics of the song.
Classic conventions:
Different genre of musics will have different conventions in the music videos however here are
the classic conventions of most music video which can be seen through out the music video and it would not be a music video without these conventions, they are the following:
- Most music videos are visually stylish and the artist will use many different mise en scenes in the music video
- The music video also will have a mix of both narrative and performance in the music video
- The music videos editing is matched by the pace of the music
- The music video can be experimentally, yet conventional camera shots and editing are use in the video
- In the video there can be conspicuous lighting and cinematography
- Lastly the music video will focus on the artist
Synergy:
The music industry is related to and works with many other medias such as TV, Radio, Print media, Film and the internet.
Music channels on TV are closely linked with music video channels on TV such as MTV, Music choice, My music, 4Music and other channels promote the artist and their music video some channels show particular genre of music but the music channels on TV is a great way t o promote an artist and their music video.
In addition TV shows have a guest every show such as the Graham Norton Show where artist come on the show where the artist themselves can come on a promote their new song and they answer lifestyle questions. Also another TV show such as the BBC One show where bands and artist come on the show to perform their new song which gives the artist the chance to promote the song.
Artist performing on the Graham Norton show promoting their new songs.
Furthermore radio channels also promote artists and their songs through the radio channel. Radio channels such and Choice FM and magic will play specific songs and others will play songs on the request and demand of the people. Also radio channels such as Kiss FM and BBC one radio have guest appearances by the artist to promote their new song and answer questions from the public.
Will.i.am and Jessie Jay on Kiss FM radio.
Films also promote the artist song but they do not promote the music video as films use the artist song as a soundtrack for their film trailers which gives the artist song more exposure to the people and it creates a reputation for the artist as people will listen to the song and they will acknowledge that big film directors are using this artist song as a soundtrack for their film.
Skyfall Adele song was used as a soundtrack for James Bond film Skyfall.
Will.i.am song was also used as a soundtrack for The Great Gatsby movie.
Lastly magazine and other media prints promote the artist, as poster are put up in area to promote the artist on when they will promote in different area. Magazines are bought by man people this also gives the artist promotion.
Music channels on TV are closely linked with music video channels on TV such as MTV, Music choice, My music, 4Music and other channels promote the artist and their music video some channels show particular genre of music but the music channels on TV is a great way t o promote an artist and their music video.
In addition TV shows have a guest every show such as the Graham Norton Show where artist come on the show where the artist themselves can come on a promote their new song and they answer lifestyle questions. Also another TV show such as the BBC One show where bands and artist come on the show to perform their new song which gives the artist the chance to promote the song.
Artist performing on the Graham Norton show promoting their new songs.
Furthermore radio channels also promote artists and their songs through the radio channel. Radio channels such and Choice FM and magic will play specific songs and others will play songs on the request and demand of the people. Also radio channels such as Kiss FM and BBC one radio have guest appearances by the artist to promote their new song and answer questions from the public.
Will.i.am and Jessie Jay on Kiss FM radio.
Films also promote the artist song but they do not promote the music video as films use the artist song as a soundtrack for their film trailers which gives the artist song more exposure to the people and it creates a reputation for the artist as people will listen to the song and they will acknowledge that big film directors are using this artist song as a soundtrack for their film.
Skyfall Adele song was used as a soundtrack for James Bond film Skyfall.
Will.i.am song was also used as a soundtrack for The Great Gatsby movie.
Lastly magazine and other media prints promote the artist, as poster are put up in area to promote the artist on when they will promote in different area. Magazines are bought by man people this also gives the artist promotion.
Audience impact:
Music videos impact the audience greatly as the audience demand and expect the artist to release a music video.
Music videos positively impact the audience as they can learn from the music such as the audience can learn the lyrics from the music video and they can learn the dance routine from the music video.
Also some music videos are inspirational and impact the audience so much that they can take a different approach to life. In addition the audience can just understand and interpret the narrative.
Music videos positively impact the audience as they can learn from the music such as the audience can learn the lyrics from the music video and they can learn the dance routine from the music video.
Also some music videos are inspirational and impact the audience so much that they can take a different approach to life. In addition the audience can just understand and interpret the narrative.
On the contrary Music videos can have negative impacts on the audience such as when smoking is shown in a music video and drug use many people could turn to this as they see that this is what society wants you to do. Also it can also mislead people by showing them that abuse and objectifying women is acceptable in society.
Technology advancements:
Technology advancements has both positively and negatively impacted the music industry.
Positive impacts:
Artists who are not well known can promote their music video effectively now than before as they can use social media as a good platform as millions of people use social media sights and they can archive a good promotion without costing them money. Also this is available to bigger artist which is very easy for them as they have a big fan base who can receive the information quickly and keep up to date with the latest developments.
Furthermore with there being many different media platforms the music videos can be available on different media platforms which the people can chose to view it from. This gives much more variety for the artist when releasing their music video.
Negative impacts:
Through technical advancement people are not watching the music videos but they are just downloading the song from many different websites which are free of cost and sometimes illegal. The music videos are not being watched as people just listen to music based on the artist reputation now or they just listen to the latest song that is out by downloading it from a website.
Conclusions:
In conclusion a music video is a promotional and sales boasting act which all artist do in order to promote and sell their new album. However a music video is also a short film about the song to show the fans why the song was written and its true meaning. Lastly the music is created as an expectation that the fans want to see a music video.
